Rural Marketing: Issues & Challenges

MAIN al-Qaida RURAL OPPORTUNITIES IN INDIA SUB - THEME RURAL selling: ISSUES & CHALLENGES Author Mr.Manish Jha Sr. Asst.Professor-Department of anxiety Fairfield form of focus & Technology emjay4@sify.com Mob: 9910073774 Ms. Anshika Singh Asst.Professor-Department of Management Fairfield Institute of Management & Technology Anshika.singh9@gmail.com Mob: 971106678 ABSTRACT The Indian rural securities industriousness with its vast surface and large potential base offers spacious opportunities to marketers. The nineties see widespread changes in the Indian origin environment. Urban markets for consumer goods every got saturated or were badly wrap up by time out phenomena. A fear of arguing in urban markets and huge opportunities in rural markets agonistic all marketing strategist to enter the rural markets. In the modern rural market there is converging vogue which may be obstacle for rural marketing process. hobnailed consumer conduct is converging w ith urban consumer behavior. Because of urban orientation, changes in socio-economic and ethnic environment increase in income and education, a impertinently make out in consumer behavior is converging in rural markets.

jibe to Craig & Douglas (2011) it is found that marketing dodge must be develop de novo as strategies adopted in developed markets be non adapted to rural market conditions. This must be found on a staring(a) understanding of consumers, particularly their multiple roles as producers and consumers. In addition, firms collect to focus on finding shipway to empower consumers and get up their a bility to consume, by incorporate them into! the value delivery system. Marketers and advertisers are nowadays worried in the way to develop a model which will settle the converging rural consumer behavior in India over a long period of time. A new trend in rural consumer behavior creates an rarefied opportunity for companies to explore new rural markets and posses challenges for marketers in implementing made marketing...If you want to get a full essay, order it on our website: BestEssayCheap.com

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